Miami · Coral Gables · Since 2006
Emilio Yepez is a Miami digital marketer, marketing consultant, business strategist, entrepreneur, and Founder of Lighthouse Internet Media. He connects SEO, AI search, paid media, ecommerce, technology, and practical business execution to create measurable opportunity.
A South Florida entrepreneur combining operational leadership, digital innovation, and business strategy to create meaningful growth.
Miami roots. Global digital perspective.
Emilio Yepez has built his career at the intersection of operations, technology, marketing, and business growth. After more than a decade progressing through operational and management roles at IAC / Interval International, he moved into ecommerce and digital leadership.
He founded Lighthouse Internet Media in Coral Gables in 2006. Today, he remains closely involved in strategy, client fit, budgeting, and major account decisions— bringing the discipline of an operator to the changing demands of search, media, AI, and web technology.
His work is grounded in South Florida, with long-standing ties to Coral Gables and a practical belief that digital investment should make the business clearer, stronger, and easier to grow.
As a Miami digital marketing consultant and business strategist, Emilio advises organizations on market position, digital infrastructure, search visibility, media investment, and growth. His perspective combines hands-on operating experience with the demands of modern SEO, generative engine optimization, answer engine optimization, and AI-driven discovery.
A career built across operations, entrepreneurship, ecommerce, digital marketing, and business strategy.
Progressed from operations and customer service into a Divisional Manager role supporting Hyatt and Marriott resort accounts. Named Club Excellence Employee of the Year in 2005.
Co-Founder and Vice President of Operations, Business Development, and Digital Marketing during an entrepreneurial chapter that overlapped with Lighthouse’s founding.
Founder and President of the Coral Gables firm, leading strategy across web, search, paid media, social, video, and AI systems.
Supported strategic planning, capitalization, digital strategy, and business interests across the private-equity firm’s portfolio.
Served as Consultant and Director of Ecommerce, leading ecommerce operations and digital planning for the Miami pharmacy chain.
Founded an independent investment consultancy focused on equity interests and working alongside management through growth, acquisition, or sale.
Operations. Entrepreneurship. Technology. Strategy that moves business forward.
Let's ConnectConnecting digital innovation, marketing performance, and business strategy to create measurable opportunities.
01
Marketing consulting that connects market position, customer needs, technology, channels, and practical business objectives.
Explore the strategy approach
02
Miami SEO consulting, generative engine optimization, and answer engine optimization built around clear, authoritative information.
Explore search and AI visibility
03
Google Ads strategy, media planning, and accountable demand generation aligned to business goals and qualified opportunities.
Explore paid media strategy
04
Digital merchandising, affiliate marketing, customer journeys, and operational planning.
05
Experience strategy, content architecture, design, development, and performance.
06
Miami business strategy, research, planning, partnerships, operations, and execution built around measurable opportunity.
A business-first approach to digital marketing, technology, and growth— built around clarity, priorities, and measurable results.
Business-first thinking. Clear priorities. Measurable digital execution.
Effective digital marketing begins with a commercial question: which customers, offers, and markets are worth pursuing? Emilio's operating background shapes a practical sequence—understand the business, remove friction from the customer journey, then invest in channels that can be measured against qualified demand.
For a Miami company, that might mean clarifying its local service area and Google Business Profile before expanding paid search. For an ecommerce team, it could mean fixing product information, checkout friction, or attribution before adding budget. The right order depends on the business, not a generic channel checklist.
Search visibility now spans traditional results and AI-assisted discovery. The foundation remains useful pages, clear identity, technically accessible content, and evidence that supports important claims. Structured data can clarify what a page represents; it does not substitute for the substance on the page.
Selected experience
Selected organizations Emilio and Lighthouse Internet Media have supported through consulting, marketing, digital strategy, ecommerce, search, paid media, social media, web development, or related engagements.
Services, scope, and periods of engagement varied by organization. Certain engagements were performed under confidentiality or nondisclosure agreements. Additional references may be available upon request and subject to applicable confidentiality obligations.
A South Florida entrepreneurial journey built around digital innovation, business strategy, and long-term growth.
Emilio founded Lighthouse Internet Media in Coral Gables in 2006. The Miami digital marketing agency brings strategy, technology, design, development, SEO, Google Ads, content, social media, and AI-search capabilities together around real business needs.
Where business strategy meets digital execution.
Community
Emilio has volunteered with Miami Rescue Mission and Broward Outreach Centers since 1996 and has coached youth basketball at YMCA South since 2014.
His community involvement reflects the same practical commitment that shapes his professional work: show up, stay engaged, and help people move forward.
Practical perspectives on digital marketing, SEO, AI search, technology, and business strategy—focused on what matters.
Google Ads & Paid Media
A business-first guide to Google Ads planning, conversion tracking, landing pages, and lead quality.
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SEO & AI Search
SEO and AI-assisted discovery reward useful content, clear identity, accessible pages, and evidence-based information.
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Digital Marketing
A practical framework for Miami businesses to prioritize customers, conversion friction, and measurable digital marketing investments.
Read ArticleDiscover practical ideas for business and digital growth.
Whether you need strategic guidance, SEO and AI-search expertise, paid media support, or want to explore a partnership, I'd welcome the conversation.
Share a few details about your business and goals, and let's explore the opportunity.
